The Circulents programme

Headlines for a 12-month programme:

1. Sustainable branding: what does it mean?
   All aspects of sustainability
   How does the chain for production – consuming affect the environment, people, and economy?
2. Environmental sustainability
   Definition of environmental sustainability – about the planet and existing resources from a commercial perspective
   Good examples
   Resilience and scalable companies
   Goal 12: Sustainable production and consumption
   Production today – sustainable production
   Consumption today – sustainable consumption
   High-fashion trash design.
   How is quality affected by fast fashion? Fast fashion vs pre-loved fashion
   Attractiveness in sustainability: customers, employees, and brand  (repeated after every lesion for reflection; how can sustainability attract partners, customers etc)
3. Social sustainability
   Definition of social sustainability – about the people
   Good examples
   Work-integrated social companies in Sweden and other countries?
   Socio-economic gains
   What creates a good working environment?
   How do you get employees, to perform better? Education? Responsibility? More money?
   Goal 3: Good health and well-being
   Goal 5: Gender equality
   Goal 8: Decent work and economic growth
   Goal 10: Reduce inequalities
   Goal 16: Peace, justice, and strong institutes
   Attractiveness in sustainability: customers, employees, and brand  
4. Economic sustainability
   Definition of economic sustainability with profitability in focus
   Taxonomy
   Socionomy
   Sharing
   Leasing
   Repair
   Swop
   Deposit-systems for reusable packaging
   Resilience and scalable businesses
   Recycle economy
   Linear economy vs local economy = glocal economy
   Attractiveness in sustainability: customers, employees, and brand
5. Circular economy
   Linear economy vs circular economy
   The national strategy for circular economy in Sweden
   Reuse – material loops – reduce waste management
   recycle vs reuse
   Workshop: mini-Circula
   Attractiveness in sustainability: customers, employees, and brand
6. Sustainable investments
   Taxonomy

       Exchange value of materials
       Minimize production of virgin materials 
       Translate shopping to restoring and repair
       Attractiveness in sustainability: customers, employees, and brand 

7. Sustainable brand – make a better version of yourself and your brand
   Transparency
   Branding: trust and relations
   Good examples
   Limited edition collections
   Attractiveness in sustainability: customers, employees, and brand 
8. Step by step – how to make the sustainable changes
   The process
   The 5 B’s
   Action plan
   Sustainability report
   Attractiveness in sustainability: customers, employees, and brand
9. Incentives to restructure – profitable sustainable trade
   How to sell the same thing several times
   Attractiveness in sustainability: customers, employees, and brand
10. Financing – how can you reduce costs through sustainable conversion?
    Learn how to do more with what you already have
    What condition do you need to make your business more profitable?
    Increased knowledge among the whole organization – what significance do the people in an organization have?
    Cooperation and partnership
    Suppliers
    Customers
    Good examples
    Attractiveness in sustainability: customers, employees, and brand
11. Transform an already established commercial mall into more sustainable
    About the construction industry
    Renovation
    Careful demolish
    Time
    Storage
    Availability
    Take care of
    Attractiveness in sustainability: customers, employees, and brand
12. Create a sustainable shopping centre from the start
    System structure for a sustainable shopping centre
    The role for a municipality
    Establishing business-mix: stores, hand crafts, repair, swops, rent, sharing, leftovers-restaurant, eco-friendly beauty salon
    Round off the mentorship-year
    Attractiveness in sustainability: customers, employees, and brand

Exact elements of the programme:

• regular 1,5h meetings twice a month regarding the main topics of the programme
• unique possibility to talk, discuss, learn from the extraordinary sustainable experts
• media appearance within actions organised by IMCR (articles, social media, publications etc.)
• common publication/article/project created together with Mentors – creation promoted in Polish and European industry media by IMCR
• possibility to join IMCR events together with Mentors – webinars, conferences etc.
• getting the best advice possible for daily basis proffesional issues from the experts
• being a part of IMCR Community of experts – the best International experts in real estate industry working together on new projects/research/publications etc.

If you are interested in joining this unique opportunity, please contact us at imcr@imcre.eu

or

please fill in the formula below:

*Order of applications is crucial