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The consumers’ behaviour changed a lot and is still changing while Covid-19 pandemic is not going to disappear just like that.
Every country in every part of the world got through several lockdowns when stores were totally closed for even several months. Now when the pandemic is still on we need to build a new normal and redefine strategies to revive this storm.
New normal? How will it look like? What it will bring to retail reality?
What changes are for good and which are just for a while? How should we build new strategies? How should we look at consumers nowadays and build our offer?
All this questions are being asked in most retail companies we know.
Building a community of experts within IMCR will help retail companies, its workers and management to analyse new reality and look at all the details and changes future can bring.